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Sweetener – the holy sugar substitute?

Refined sugar is the food industry's new boss. Why? According to the studies listed below, it can be addictive and immensely increase the risk of developing lifestyle diseases such as obesity, high blood pressure and diabetes.[1][2] The positive: Society's awareness of this is growing more and more and the market has to act. The alternative: sweetener? Find out in this article why we decided against it:

Both food giants and many food startups promise to create the solution to all evils with light, zero or low-carb products. The fascinating thing about it: These alternatives even taste almost as sweet as their originals and the nutritional value tables shine with their 0g Sugar levels like a fat check for luck.

Is sweetener better than sugar

But what cannot be seen in the nutritional value table, attentive buyers will notice in the list of ingredients:

aspartame, acesulfame K, maltitol, saccharin or sucralose. In most cases, these sweeteners are of a synthetic nature and are characterized by their sometimes very high sweetening power and insulin-independent metabolism. In addition, sweeteners cannot be digested by the body to the extent that they provide calories. Sounds good at first, doesn't it?

The disadvantages of sweetener

Unfortunately, as with many (supposedly) beautiful things, there is a big but here too. The harmless effect of sweeteners on health has always been a very controversial topic. Even if the use of these synthetic sweeteners is permitted by law, various studies show that adverse effects cannot be ruled out if they are consumed regularly. So there is no clear statement that sweeteners support weight loss. On the contrary: Observational studies show that routine sweetener consumption leads to weight gain and a higher risk of coronary heart disease.[3][4]

Since sweeteners, unlike most other nutrients, are not absorbed through the small intestine, they reach the large intestine, but in contrast to dietary fiber have a rather negative effect on the intestinal flora. The healthy balance of the natural intestinal bacteria can be so upset by the intake of sweeteners that, among other things, the utilization of glucose (as a component of carbohydrates such as starch or sugar) is disrupted. The imbalance in the intestinal flora can also increase the breakdown of carbohydrates in the body, which ultimately causes the blood sugar level to rise. Ironically, this can also promote the development of diabetes.[5]

0 g sugar through sweeteners vs. naturalness

For us, the choice was clear: we remain true to ourselves and also rely on naturalness when it comes to sweetness. And honesty. Synthetic sweeteners that beautify the nutritional profile are neither one nor the other.

We made a conscious decision against the unknown and unexplored risk. That is why our products are absolutely free of sweeteners and flavors .

Nucao focuses on naturalness

Our products also have a (low) sugar content. Let's take the numove shake as an example: it owes its sweetness to the fruit it contains and a hint of coconut blossom sugar.

We think this is a good compromise, with which we can combine taste and health in our eyes. Convince yourself.

[1] Ahmed et al. (2013): Sugar addiction: pushing the drug-sugar analogy to the limit; Current Opinion in Clinical Nutrition and Metabolic Care
[2] Lustig et al. (2012): The toxic truth about sugar; Nature
[3] Polyák et al. (2010): Effects of artificial sweeteners on body weight, food and drink intake; Acta Physiologica Hungarica
[4] Yang, Qing (2010): Gain weight by “going diet?” Artificial sweeteners and the neurobiology of sugar cravings; Yale J Biol Med
[5] Suez et al. (2014): Artificial sweeteners induce glucose intolerance by altering the gut microbiota; Nature
[6] TP Trinidad (200