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So läuft der Bunny

Celebrate Easter sustainably: This is how the bunny runs in 2022

Our popular chocolate bunny, nucao bunny, is making its long-awaited comeback! Arrived to save Easter, it proudly pushes the old chocolate bunnies covered in sugar in their aluminum foil robes off their thrones. Because vegan, organic, fair, plastic-free packaging and without industrial sugar, it doesn't have to hide at all. Let's renounce outdated traditions - not chocolate. We give you three good reasons that speak for our Bunny: nucao Bunny

The old Easter bunnies have had their day

Easter is a traditional festival. But does it also have to be rich in sugar-coated chocolate made from milk and cheap milk powder, huge mountains of rubbish made from aluminum and plastic packaging and a whole lot of bad conscience? We know that there is another way. In 2019 alone, 220 million Easter bunnies were produced in Germany. How awesome would it be if all manufacturers used sustainable packaging, fair supply chains and vegan lists of ingredients? Until then, we'll show you how it's done:

nucao Bunny from the nu company

This is how the rabbit runs in 2022:

1. Green behind the ears - a climate-friendly chocolate bunny

Yes, we think it's good that there are now more and more alternatives without animal ingredients on the market. But even if the approach is right, that alone is not sustainable. Let's talk about: packaging. The industry that uses the most plastic is still the packaging industry. The recycling rate in Germany, on the other hand, is only around 15%.

nucao bunny doesn't have to hide

Our bunny is packaged plastic-free . Because rabbits don't like plastic or aluminum. Neither we nor the environment find the dazzling robes of conventional chocolate bunnies cool. Because they allow the mountains of rubbish to grow enormously, especially on public holidays like Easter. That's why we're also setting an example for conscious consumption at Easter: Our bunny shines even without aluminum! It is wrapped in foil that can be composted at home and then hopped elegantly into the cardboard box. This is climate-friendly and creative at the same time, because there is also an Easter bunny hidden on the inside of the box to color in and cut out. Even the smallest Easter fans like it.

Each bunny also plants a tree . Not by hand, of course, but by our partner Eden Reforestation Projects . Responsible indulgence can be so easy.

2. Vegan chocolate bunny - good for the environment instead of bitter for the cow.

Chocolate without milk, factory farming and fire for climate change ? Challenge accepted! Our bunny is completely vegan and therefore protects animal life and the planet at the same time.


A high consumption of milk seems unavoidable at Easter. Although there is an increasing search for alternatives on the market, due to a lack of options, implementation usually fails. It's no different when it comes to the main ingredients of the most popular Easter candy: milk and milk powder in the chocolate bunny are the norm. However, the cheap filler has consequences for animals and the planet, because milk comes from cows, which are usually not kept in a species-appropriate manner. Cows also release methane during digestion and require vast amounts of feed, for which rainforests are cleared.


We also rely entirely on high-quality organic ingredients such as tiger nut flour, cocoa butter and hemp seeds. Our suppliers are also certified organic. They not only do without pesticides and chemical-synthetic fertilizers, but also contribute to the protection of natural resources such as soil, water and air. 100% natural and honest, our bunny is in no way inferior to the old hands. climate change

Family is happy about the climate-friendly nucao Bunny

3. For children instead of children - chocolate without child labour

Most people know that cocoa and chocolate belong together. The confectionery industry, at least, doesn't seem to want to know that more than 2 million children still work on cocoa plantations worldwide. Alright, then let's hop forward by example.

Our chocolate bunny takes a stand against child labor . Because chocolate should make children shine. Not to work. The big chocolate manufacturers actually wanted to end child labor in the supply chains 20 years ago. In fact, in 2001, the Harkin-Engel Protocol stipulated that there would be no more child labor by 2005. Sadly, that goal has been repeatedly pushed back ever since. The number of child slaves has even continued to increase.⁠⁠ Of course we can't finish this alone, but we wouldn't be the nu company if we didn't have a good approach to change.


We start with the main reason for illegal child labor: the poverty of the cocoa farmers, which results from the dumping prices in the cocoa business. Just a few cents more could secure their livelihood, which is why⁠⁠ we source our cocoa from various Fairtrade-certified cooperations in Peru, including the “OroVerde” and “Norandino” cooperatives.

The small farmers rely on sustainable agriculture, careful use of resources and the high quality of their products. Fair trade and organic farming enable small farmers to sell their coffee and cocoa at a fair price.


In recent years, the bundling of forces in the cooperative has proven to be a development engine for the regions in Peru - further training opportunities and training courses also open up new, future-oriented perspectives for the farming families.

Bunny: The chocolate bunny as it should be
nucao bunny and limited Easter boxes from the nu company

Celebrate Easter sustainably - this year you decide

Make the difference this year and enjoy chocolate with a really good conscience. Our nucao bunny is the pioneer - or rather pre-hoppler - for a better, greener future. Join us in setting an example for conscious consumption and show others how things work.


For an Easter as it should be.

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