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nucao Bunny von the nu company ist Fairtrade-zertifiziert

Totally fair: Our Bunny cocoa is fair trade

Chocolate and Easter go together like – cocoa and unfair conditions? 100% fair, our nucao bunny shows that there is another way: with cocoa from Fairtrade-certified cooperations in Peru. But why is fair chocolate so important to us? Let's start at the beginning of the supply chain. And the problem on the world market:

Large corporations control cocoa processing – is that still fair?

The processing of cocoa and chocolate production are dominated by a few large corporations. The big players alone together control almost 60% of the global chocolate market. On the other hand, there are around 5.5 million small farmers whose most important source of income is cocoa cultivation. Since cocoa is traded on the international commodity exchanges in New York and London, the workers on the cocoa plantations have almost no influence on the pricing.

Of the price that buyers in Germany pay for a bar of chocolate, just 6-7% reaches the farmers.

Big players control the chocolate market

Bitter: Cocoa prices are low and fluctuating

Most cocoa is sourced from Ghana and Ivory Coast. Most consumed in Europe. While cocoa cultivation in West Africa has long guaranteed workers' incomes, inflation has caused the price of cocoa to fall by almost 50% since 1980. From mid-2015 to the end of 2017 alone, the price fell by a dramatic 40%. This was due to a record harvest in Ivory Coast, which exceeded the supply of cocoa beans and demand. The price plummeted and resulted in massive income losses for the farmers.

Who consumes and supplies the cocoa?

Prices still fluctuate today. The reasons for this include crop failures due to pest infestation or poor weather conditions and insufficient demand. The consequences of the fluctuations are low planning and income security.

Cocoa farmers on the poverty line

The workers on the plantations live on the verge of poverty and find it difficult to provide for their own families. A typical family in Ghana has 6 members owning up to 4 hectares of land. Earnings are around $191 per month. About 395 US dollars would secure a livelihood – twice as much! It's even worse in Ivory Coast. The average income there would have to almost triple in order to secure a livelihood.

Cocoa farmers live on the poverty line

Fair trade - the solution?

There are now many seals on products that suggest fair trade. It is often difficult to identify which of these are trustworthy.

The three pillars of fair trade are economy, ecology and social issues . The aim is to improve the living and working conditions of people at the beginning of the supply chain. Their political and economic position is also to be strengthened. Fair prices for the products should ensure that the product producers can live from their work. In addition, they receive a share of the sales price that they can use for social purposes within their community. Thus, fair trade also respects and strengthens the rights of workers.

Fair trade should improve people's living and working conditions.

A fair price must ensure fair wages for everyone involved and cover the costs incurred. A fair wage must guarantee a dignified standard of living and pay women and men equally.


The trading partners should also treat each other fairly and work together as long as possible. In this way, small farmers gain planning security and the partners can support each other when loans, further training or other costs are due. This in turn ensures financial and health security. Democratic structures are also promoted, since the workers organize themselves and stand up for their rights together.

Is fair labeling always fair trade?

Recognized Fairtrade seals confirm compliance with the principles of fair trade. The problem: Unlike the organic seal, there are no legal regulations for the “fair” label. Accordingly, there is a large number of signs, labels and seals that cannot credibly prove that they actually comply with the internationally recognized criteria of fair trade.


You can trust these seals:

fair trade seals that you can trust

The following rule of thumb applies to recognized seals: Fair trade products can be recognized by the sale in world shops, by the brands of recognized fair trade importers, by the symbol of the World Fair Trade Organization (WFTO) and by the recognized product seals of fair trade. The most well-known seal is “Fairtrade”. It was introduced in Germany in 2003 as an international standard. As the largest European fair trade import organization, GEPA also created its own logo in 2012: GEPA fair+. This sometimes even goes beyond the standards. You can also trust world shops when it comes to fairness: the specialist shops for fair trade only offer fair trade products.


In the case of mixed products, the fair trade actors have different requirements regarding the minimum proportion of fair ingredients. At Fairtrade-International: "Everything that works must be fairly traded". In other words, all ingredients that are available with Fairtrade certification must also be used for the product. The Fairtrade share of the end product must be at least 20 percent. Fair trade houses specify a minimum content of 50 percent for their mixed products.

This is why Fairtrade is so important:

World trade is not really fair: Only a few benefit from the growing global wealth, the others hardly at all. In particular, the people at the beginning of the supply chain are usually the losers of globalization.

Fair trade supports these disadvantaged workers because it:
  • ensures long-term, transparent trade relationships without unfair middlemen
  • ensures fair prices to cover production and living costs
  • strengthens the position and rights of workers and their organizations
  • secures children's rights and supports equal rights for women
  • makes the rules of world trade fairer, for example through educational and political campaign work
  • checks compliance with the criteria

The "official" check is so important above all because the voluntary self-checks are usually not consistently complied with by many companies. This becomes clear using the example of bananas: The Ecuadorian government regulates the price of bananas by law in order to protect small farmers from price pressure from international trading groups. However, Oxfam has information that large retail chains are disregarding this legal regulation and unofficially paying less.

Fair cocoa in our products

We only use fair trade cocoa for our chocolate. Of course, this also applies to our nucao Bunny, whose cocoa comes from various Fairtrade-certified cooperations in Peru.


The small farmers rely on sustainable agriculture, careful use of resources and high-quality products. In this way, the cocoa can be sold at a fair price and the bundling of strengths in the cooperative has proven to be a development engine for the regions in Peru over the past three years. In addition, opportunities for further education and training open up new future-oriented perspectives for the farming families.

Easter chocolate: fair chocolate for Easter from the nu company

This year you can finally enjoy fair enjoyment and traditional Easter at the same time - whether with nucao , numove , our nucao bunny or one of our limited bundles .

Sources:


(1) https://www.forum-fairer-handel.de/fairer-handel/was-ist-fairer-handel



(2) https://www. Verbraucherzentrale.de/wissen/umwelt-Haushalt/wohnen/fairer-handel-einkauf-mit-gutem-gewissen-7067



(3) https://www.brot-fuer-die-welt.de/fileadmin/mediapool/2_Downloads/Fachinformation/Aktuell/Aktuell43_Fairer_Handel_und_Siegel.pdf



(4) https://utopia.de/ratgeber/fairer-handel-das-solltest-du-ueber-fairtrade-wissen/



(5) https://de.makechocolatefair.org/themen/fluctuating-cocoa-prices-and-low-income-of-small-scale-producers




(6) https://www.bundestag.de/resource/blob/420234/0474bf02f362c3e96408176b4a7d738d/praesentation-data.pdf/praesentation-data.pdf