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Industriezucker Rieselzucker

Where it says chocolate, it shouldn't just contain sugar.

Chocolate is very popular with (almost) everyone. If you take a look at the list of ingredients, it quickly becomes clear that there is one thing in conventional chocolate bars: a lot of sugar. Instead of the 25 grams of sugar per day recommended by the World Health Organization, we consume an average of 90 grams. That could be better, right?

On average, Germans consume more than 90 bars of chocolate a year. If you add up the associated sugar consumption, a lot comes together in a year. It's definitely worth rethinking the whole thing.


It's no secret that sugar affects our bodies. But as is so often the case, it depends on the crowd. With conventional chocolate on the market, the sugar content is often at a considerable 50-60%!


The sugar tax targeted by the WHO could be a first attempt to counteract this. But each one of us can also contribute something. With conscious consumption. So why not start with chocolate?

Sugar cubes industrial sugar

Why we use less sugar in our chocolate

On average, our chocolate contains much less sugar than comparable bars. This hardly causes the blood sugar level to rise, while it shoots up extremely with conventional chocolate. What follows after that is the well-known sugar low - and nobody wants that, right?⁠

If you are now wondering what actually happens in the body when you consume sugar, here is a brief summary:

  1. The sugar chains are broken down into their components and enter the blood directly via the intestine. ⁠
  2. When glucose is absorbed into the blood, the blood sugar level rises. The body then releases more of the hormone insulin, which ensures that glucose can be absorbed by the cells at all. ⁠
  3. There, the sugar serves as a quick source of energy. However, the body stores excess energy as fat.⁠
  4. ⁠In the short term, sugar provides a brief energy high followed by a sugar low. In the long term, too much sugar consumption can also lead to life-threatening diseases.

That is why we criticize the far too high sugar content of processed foods and that politicians lobby for foods that are proven to be harmful to health! In our opinion, there should be a sugar tax in Germany! In Great Britain, for example, this has led to the average sugar content in British drinks falling and the consumption of heavily sugared drinks halving. Exactly studying the ingredients of processed foods could become superfluous if Germany were to introduce a sugar tax – and not just on chocolate.

Why do we use coconut blossom sugar in our chocolate and how does it fit into our fight against over-consumption? ⁠Anyone who has ever tried coconut blossom sugar knows that it impresses above all with its special taste! We also chose coconut blossom sugar because it gives our chocolate bars a delicious caramel note and brings out the real cocoa taste of our bars even better.

Lettering Coconut Sugar High Harry Styles

How useful would a sugar tax be?

The WHO sees sugar taxes as an effective means of taking action worldwide against the advance of morbid obesity (obesity) and its complications. But would that work?

Taxes in the form of #sugartax , #healthtax or#foodtax are currently being levied in many countries. Norway, Mexico, England, Hungary and Co. are already posting good results, while the German government and especially our Minister of Food, Julia Klöckner, are still quite opposed.

Health policy has already seen how consumption of tobacco and alcohol changes positively when a tax is introduced. Because taxes have a signal effect on consumers and can thus have a positive influence on their purchasing behavior. So the sugar tax is not about patronizing consumers, but about protecting them. Of course, the whole thing achieves the best results when it is accompanied by education about #sugar .

Chocolate with sweetener as a sugar substitute? No thank you!

We're sometimes asked why we don't switch to sugar substitutes or sweeteners in our chocolate. The effect of these substances on health has been the subject of much controversy for a long time. Among nutritionists, sweeteners are still considered "black boxes" because only little useful data has been collected so far. Humans know little about the substances and their effects on our body - especially with long-term and regular consumption. While some studies show the harmlessness of Sweeteners prove, others even confirm weight gain, a higher risk of coronary heart disease and in combination with carbohydrates an impairment of the glucose metabolism.Some sugar substitutes can also have a strong laxative effect - this may sound harmless at first, but in the long run it is quite a burden for our intestines. ⁠

However, the negative effect of sucralose, a chemical sweetener, on animal body weight has been proven. Sucralose created a sweetness/energy imbalance in fruit flies that triggered a neuronal hunger response, thereby significantly increasing food intake. However, whether it is possible to draw conclusions from animals to humans has not yet been sufficiently investigated. The same applies to increasing the risk of glucose intolerance. ⁠⁠

But above all, the #naturalness that characterizes our chocolate would no longer exist if synthetic sweeteners were used. Because we are not fans of making our products more beautiful, tastier or lighter with fillers, colorings, sweeteners, flavor enhancers, artificial flavors and the like.⁠

With our chocolates and bars, we want to show that snacks can also be incredibly tasty with less sugar.

Lettering Try tomorrow's bars today

Buy good chocolate without compromise

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Sources and further information:
(1) Polyák (2010): Effects of artificial sweeteners on body weight, food and drink intake⁠.
(2) Dalenberg, Patel (2020): Short-Term Consumption of Sucralose with, but Not without, Carbohydrate Impairs Neural and Metabolic Sensitivity to Sugar in Humans
(3) Bettina Geidl-Flueck, Michel Hochuli: Fructose- and sucrose- but not glucose-sweetened beverages promote hepatic de novo lipogenesis: A randomized controlled trial, DOI: https://doi.org/10.1016/j.jhep.2021.02 .027
(4) https://www.ifb-adipositas.de/adipositas/entwicklungen
(5) https://www.wiwo.de/technologie/forschung/who-warnt-vor-verstecktem-zucker-verconfirende-bedingungen/10864566-2.html
(6) https://www.gesundheitsstadt-berlin.de/who-Demands-Sugar-Tax-10784/
(7) https://www.ages.at/themen/ernaehrung/who-zucker- recommendations/
(8) https://www.deutschlandfunk.de/diskussion-um-zuckersteuer-weniger-fettleibigkeit-weniger.676.de.html?dram:article_id=458219
(9) https://www.bzfe.de/lebensmittel/lebensmittelkunde/suessmittel/
(10) https://mobil.bfr.bund.de/cm/343/bewertung_von_suessstoffe.pdf
(11) https://www.ndr.de/ratgeber/gesundheit/Zuckerersatz-Wie-gesund-sind-Xylit-Stevia-Erythrit,zucker386.html
(12) https://www.sciencedirect.com/science/article/pii/S0278691518308780
(13) https://cebp.aacrjournals.org/content/cebp/15/9/1654.full.pdf
(14) https://www.tandfonline.com/doi/abs/10.1080/19338244.2013.828674
(15) https://www.youtube.com/watch?v=d4SHoOTxWBk
(16) https://www.food-monitor.de/2013/07/die-werheit-ueber-stevia-steviolglycoside-und-stevioside/
(17) https://link.springer.com/article/10.1007%2Fs00216-009-2881-y