Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision of the data has no consequences. This applies only insofar as no other information is provided in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server log filesYou can visit our websites without giving any personal information. Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website and to improve our offer. 

Customer account orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for ordersWhen you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you. Your data will be passed on, for example, to the mail-order companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The extent of the data transfer is limited to a minimum.

Contact       Reviews       Newsletter      

Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing that has taken place on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have agreed to further processing and use.

Data collection when writing a commentary
When commenting on an article or a contribution, we only collect your personal data (name, e-mail address, comment text) to the extent that you have provided it. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

When your comment is published, the name you provide and the e-mail address you provide will be published.

In addition, your IP address is stored when you submit your comment for the purpose of preventing misuse of the comment function and to ensure the security of our information technology systems. By sending the comment you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Use of the e-mail address for sending newsletters
We use your e-mail address, regardless of the contract execution, exclusively for our own advertising purposes for newsletter dispatch, provided you have expressly agreed to this. The processing is carried out on the basis of article 6 paragraph 1 letter a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list. 

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to other third parties.

Your data will be transferred to a third country for which an adequacy decision of the European Commission exists.

Dispatch service provider      

Forwarding of the e-mail address to shipping companies for information on the shipping status
We pass on your e-mail address to the transport company within the framework of the contract processing, provided that you have expressly agreed to this in the ordering process. The forwarding serves the purpose of informing you by e-mail about the shipping status. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until revocation.

Payment service provider      

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find it under https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Using PayPal Express
We use on our website the payment service PayPal Express of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The purpose of the data processing is to be able to offer you payment via the payment service PayPal Express. In order to integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognised.
This data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant justified interest in a customer-oriented offer of different payment methods. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.
When you select and use PayPal Express, the data required for payment processing is transferred to PayPal in order to fulfil the contract with you using the selected payment method. This processing takes place on the basis of Art. 6 para. 1 lit. b DSGVO. Further information on data processing when using the payment service PayPal Express can be found in the corresponding privacy policy here.

Using Amazon Payments
We use on our Website the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments").
The purpose of data processing is to be able to offer you payment via the Amazon Payments payment service.
In order to integrate this payment service, it is necessary for Amazon Payments to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognised.
This data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant justified interest in a customer-oriented offer of different payment methods. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.
When you select and use "Amazon Payments", the data required for payment processing is transferred to Amazon Payments in order to fulfill the contract with you using the selected payment method. This processing takes place on the basis of article 6 paragraph 1 lit. b DSGVO.
For more information on data processing when using the Amazon Payments payment service, please refer to the associated privacy policy: https://pay.amazon.com/de/help/201212490

Cookies Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent. Under the following links you can find out how you can manage the cookies of the most important browsers (including deactivating them): Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookiesMozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnenSafari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically necessary cookiesUnless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly justified interest in guaranteeing the optimal functionality of the website as well as a user-friendly and effective design of our offer.You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.

Advertising analysis      

Use of Google Analytics
We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The following information, among others, may be collected: IP address, date and time of the page call, click path, information about the browser and the device used by you, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities, etc. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Google Analytics uses technologies such as cookies, web memory in the browser and counting pixels, which enable an analysis of your use of the website. The information thus generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 letter f DSGVO out of our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ and under https://policies.google.com/technologies/cookies?hl=de.
Using the Facebook pixel
We use the remarketing function "Custom Audiences" of Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook"). The purpose of the application is to target website visitors with interest-based advertising on the social network Facebook. For this purpose, the Remarketing tag of Facebook was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when visiting the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads. Your data may be transferred to the USA. Facebook has certified itself according to the US-EU Privacy Shield Agreement and has thus committed itself to comply with the European data protection guidelines. The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting the site visitors with interest-related advertising. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA. You can use the remarketing function "Custom Audiences" here disable. You can find more detailed information on the collection and use of data by Facebook, on your rights in this regard and on ways to protect your privacy in the Facebook privacy policy at https://www.facebook.com/about/privacy/.

Using Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal information, and are therefore not personally identifiable. If you visit certain pages on our site and the cookie hasn't expired, Google and we can tell that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked across the sites of ads customers.
The information collected by the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users.
Your data may be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly legitimate interest in addressing the site visitors in a targeted manner with interest-related advertising. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.
You can disable personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and implement the further information on the opt-out mentioned there. They will then not be included in the conversion tracking statistics.
You can find more information and the privacy policy of Google at https://www.google.de/policies/privacy/
Use of the remarketing or "similar target groups" function of Google Inc.
We use on our website the remarketing or "Similar Audience" feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The application serves the purpose of analysing visitor behaviour and interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-related advertisements. The cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely include previously viewed product and information areas.
Your data may be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly legitimate interest in addressing the site visitors in a targeted manner with interest-related advertising. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and implement the further information on the opt-out mentioned there.
You can find more information about Google Remarketing as well as the corresponding privacy policy at https://www.google.com/privacy/ads/

Plug-ins

Using the Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of designing and optimizing our website according to your needs.
The Google Tag Manager itself does not store cookies nor does it process personal data. However, it does enable the triggering of further tags that can collect and process personal data.
More information on terms of use and data protection can be found here.

Use of social plug-ins via "Shariff
We use social networking plug-ins on our website. To keep you in control of your information, we use the privacy safe "Shariff" buttons.
No links to the servers of the social networks will be established without your express consent and consequently no data will be transmitted.
"Shariff" is a development of the specialists of the computer magazine c't. It enables more privacy on the net and replaces the usual "Share" buttons of social networks. More information about the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
If you click on the buttons, a pop-up window appears in which you can log in with your data at the respective provider. Only after this active login by you will a direct connection to the social networks be established.
With your login you give your consent to the transfer of your data to the respective social media provider. Among other things, both your IP address and the information which of our pages you have visited will be transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected is also assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks listed below are connected using the "Shariff" function.
Further information on the scope and purpose of the collection and use of the data as well as on your rights in this regard and possibilities for protecting your privacy can be found in the linked data protection information of the providers.

Facebook of the Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy

Twitter of Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy

Using Facebook Connect
On our website we use the single sign-on function Facebook Connect from Facebook Ireland Ltd. (Grand Canal Harbour, Dublin, D02, Ireland; "Facebook").
This feature allows website visitors to log in to the website using their existing Facebook account. The data processing serves the purpose of verification during registration, personalisation and interest-related advertising.
To offer the function on the website, a connection to the Facebook server is established. Cookies are used for this purpose. Among other things, the following information can be collected and transmitted to Facebook: IP address, browser information, referrer URL (website from which you accessed our website), location data. This applies regardless of whether you are registered or logged in to the social network. A transmission also takes place for users who are not registered or not logged in. If you are simultaneously connected to one or more of your social network accounts, the information collected can also be assigned to your corresponding profiles. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
Your data may be transferred to the USA. Facebook has certified itself according to the US-EU Privacy Shield Agreement and is thus committed to comply with the European data protection guidelines.
When using the single sign-on function, the Facebook profile of the website visitor is linked to a customer account for this website. In doing so, Facebook provides us with the user's personal data as specified in the login process. This may include the following information: Name, address, public profile information (e.g. name, profile picture, age, gender), email address, friend lists, "liked me" information
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominant legitimate interest in the design of our website to meet the needs of our customers. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.

Using YouTube
We use on our website the YouTube embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The option "Advanced Privacy Mode" is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.
The data processing is based on Art. 6 Para. 1 letter f DSGVO from the legitimate interest in the needs-based and targeted design of our website. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, based on art. 6, paragraph 1, letter f of the DPA.
For more information about YouTube and Google's collection and use of data, your rights and ways to protect your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy.


Rights of data subjects and storage period

Duration of storage
After complete contract implementation, the data will be stored initially for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
In addition, according to Art. 21 para. 1 DSGVO you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct marketing.

Please contact us if you wish. You can find the contact details in our imprint.

Right of appeal to the supervisory authority
Under Art. 77 of the DPA, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.

Right of objection
If the personal data processing activities listed here are based on our legitimate interest pursuant to Art. 6 Par. 1 letter f DSGVO, you have the right to object to these processing activities at any time for reasons arising from your particular situation, with effect for the future.
Following an objection, the processing of the data concerned shall be terminated unless we can demonstrate compelling legitimate reasons for processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for the purposes of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for direct marketing purposes.

last update: 23.10.2019