Frequently asked questions

1. general information about our products, ingredients and ingredients

Do your products contain palm oil, soya, lactose? Are they gluten-free?

Answer: All our products are free of palm oil, soya, gluten and lactose. However, the production facility where our bars are made for us also uses other production processes besides ours. So we cannot know for sure whether the other recipes contain soya and the machines are 100 % soya-free. However, the cleaning is carried out very conscientiously, and regular analyses have shown that only very small quantities are present. 

Is coconut blossom sugar healthier than regular sugar?

Answer: The difference lies especially in the production of the sugar crystals, which is why the mineral content (e.g. zinc, magnesium and iron) of coconut blossom sugar is higher and is preserved in our body in its original and almost natural form during further processing. In addition, the nectar contains more than 2 percent dietary fibre, which has a strong digestive effect and is important for our entire digestive tract. In addition, the glycemic index is a key indicator for determining the effect of a carbohydrate (sugar) in our body. It describes the increase in blood sugar levels after the consumption of foods containing carbohydrates or sugar. Coconut blossom sugar has a glycaemic index (GI) of 35, which is far below that of refined sugar (GI of 80). The slight increase in blood sugar levels after eating foods containing coconut flower sugar leads to a longer lasting feeling of satiety and low insulin release.

Answer: The difference lies especially in the production of the sugar crystals, which is why the mineral content (e.g. zinc, magnesium and iron) of coconut blossom sugar is higher and is preserved in our body in its original and almost natural form during further processing. In addition, the nectar contains more than 2 percent dietary fibre, which has a strong digestive effect and is important for our entire digestive tract. In addition, the glycemic index is a key indicator for determining the effect of a carbohydrate (sugar) in our body. It describes the increase in blood sugar levels after the consumption of foods containing carbohydrates or sugar. Coconut blossom sugar has a glycaemic index (GI) of 35, which is far below that of refined sugar (GI of 80). The slight increase in blood sugar levels after eating foods containing coconut flower sugar leads to a longer lasting feeling of satiety and low insulin release.

Once you write coconut blossom sugar, once coconut blossom nectar, what is true and what is the difference?

Answer: Both are true! For our nucao chocolate bars we use coconut blossom sugar, for our new nuseed bars we use coconut blossom nectar. The difference between coconut blossom sugar and syrup refers to the form of crystallisation and the water content. The relatively high water content of coconut blossom syrup is an absolute NO-GO in chocolate, but at nuseed we had a little more leeway here. Coconut blossom syrup therefore also consists of less sugar in percentage terms (at approx. 75%) due to the relatively high water content. In terms of health, both have the same advantages over conventional household sugar.

What cinnamon do you use? Is cassia cinnamon not harmful to health?

Answer: Here we can calm you down directly. The "harmful" in Cassia cinnamon is its relatively higher coumarin content. We have this analysed in each of the batches used and only release this cinnamon when the coumarin content is within the safe health range. If it is not, the cinnamon is also not used in our products. However, since cassia cinnamon convinces by its very good taste, we still use the cinnamon variety, but under strict control and extra therefore two different varieties of cassia cinnamon. The reason for this is that in nucao we can only use a very small amount of cinnamon to achieve the desired taste and therefore we can't reach the guideline/warning values for the coumarin content by far (here we orientate ourselves on Christmas cookies, as there are not even guideline/warning values for chocolate). For nupro, we need considerably more cinnamon to be able to transport the desired taste into the end product and therefore we use a variant with a significantly lower coumarin content. The coumarin content of the end product is therefore in any case negligible and does not pose any health problem.


1.1 Questions about nucao

What is the best way to store nucao?

Answer: Our nucao bars melt at temperatures of about 30°C. In order not to end up with chocolate, the bars should generally not be left in the sun for a long time and should be stored away from light. If you like chocolate a bit cooler and more bite resistant, you can also store the bars in the fridge. Tip: If you want to avoid the whitish/grey haze (so-called fat bloom) that is often seen on all kinds of chocolate, it is generally recommended to store the bars in a cool, dark and dry place. If it does occur - don't panic, fat bloom purely affects the appearance of the product, the bar is ready to eat without hesitation.

I have a nut allergy, can I still eat nucao?

Answer: nucao is always based on nuts and hemp seeds. The type of nut varies according to taste. If you are only allergic to one type of nut, you should check the ingredients to see which one is suitable for you.

How does nucao affect the blood sugar level?

Answer: Of course, our product development has been very intensively studying the advantages of coconut blossom sugar compared to refined sugar, but we also had to realize that there are currently only a few studies on the effect on blood sugar levels. For this reason we thought: let's do our own little study! For this purpose, we enlisted the support of Prof. Dr. Stephan Martin from the West German Diabetes and Health Centre in Düsseldorf, so that we could also be sure that the test conditions were right and the results were meaningful. For this purpose, the course of the blood sugar level after consumption of our nucao and nuseed bars was compared with the course of the blood sugar level of a conventional chocolate bar. The result of the first test series was clear; the blood sugar level remains constant. Thus one is saturated faster and longer.

Do you use raw cocoa?

Answer: In the beginning we produced our bars with raw cocoa mass, but we revised this last year, so we now exclusively use high-quality fine flavoured organic cocoa with Single Origin. The reason for this is that in recent years we have read a lot about the nutritional benefits of raw cocoa compared to "conventional" organic cocoa and have also carried out some analyses ourselves regarding its antioxidant content. It has become clear that high-quality cocoa is in no way inferior to raw cocoa. In some cases we were even able to show that fine dark chocolate has a higher antioxidant content than chocolate made from raw cocoa of the same composition. However, since, based on newly gained knowledge, we are far from trying to fool our customers into believing that there is no such thing as a health advantage, we have taken the step of saying goodbye to raw cocoa. Furthermore, we purchase the cocoa from the same cooperative in Peru with which we have been working very closely for several years. There, the quality of life of the workers, the quality of the cocoa and sustainability in general are very important to us.

Question: Which vanilla extract do you use and is there sugar in it?

Our vanilla extract is an organic vanilla from Madagascar. It is obtained from real organic vanilla pods and applied in liquid form to a carbohydrate mixture made from starch. So yes, sugar is indirectly contained, as it is carbohydrates. The somewhat "complicated" way comes from the fact that we wanted to do without artificial flavours for 100% and a simple solution like 1-2 drops of vanilla flavour was not an option for us.


1.2 Questions on nupro

Where do the proteins in the nupro shake come from?

Answer: One serving of nupro (40g protein powder) contains 20g of pure vegetable protein. Compared to other protein powders, the protein content is significantly lower. This is mainly due to the fact that we only use vegan & natural ingredients - you will not find chemically concentrated protein isolate or animal whey protein in our ingredients list. We also do without aromas and sweetener/sugar alcohols, which have the advantage that even a small percentage can cause strong intensity, but these can also have negative health consequences and have little to do with the natural taste experience. Therefore we have less room for pure protein in the end product nupro shake, but the natural ingredients used in nupro shake bring other important ingredients, such as fibre, minerals and trace elements. These not only help to replenish your body's nutrient storage, but are usually better tolerated and also keep you full longer.

Question: How high is the protein content in the nupro shake?

Answer: One serving of nupro (40g protein powder) contains 20g of pure vegetable protein. Compared to other protein powders, the protein content is significantly lower. This is mainly due to the fact that we only use vegan & natural ingredients - you will not find chemically concentrated protein isolate or animal whey protein in our ingredients list. We also do without aromas and sweetener/sugar alcohols, which have the advantage that even a small percentage can cause strong intensity, but these can also have negative health consequences and have little to do with the natural taste experience. Therefore we have less room for pure protein in the end product nupro shake, but the natural ingredients used in nupro shake bring other important ingredients, such as fibre, minerals and trace elements. These not only help to replenish your body's nutrient storage, but are usually better tolerated and also keep you full longer.

Question: I have a nut allergy, can I still drink nupro?

Answer: Yes, definitely. None of the nupro varieties contain nuts or other allergens. So you can enjoy them unhindered.


1.3 Questions on nuseed

Doesn't hemp have an intoxicating effect due to THC?

Answer: Hemp seeds naturally contain no THC. However, they can come into contact with THC-rich plant parts (flowers, leaves or stems) during harvesting, which is why we have the THC content determined for each batch of hemp seeds. The batch is only released for further processing (of nucao) if the limit value recommended by the Federal Institute for Risk Assessment (BfR) is not exceeded. Compliance with these guideline values is in accordance with the principles of precautionary consumer protection and no effects of concern are to be expected. 

What is yacon syrup and why is it in brownie? 

Yacon syrup is an alternative sweetener with a high fibre content. It is obtained from the tubers of the yacon plant - it is therefore of natural origin. In our "Brownie" variety, it is only used to sweeten the cocoa nibs, they are coated with it, so to speak. Raw cocoa nibs are also totally delicious, but not for everyone, because they sometimes taste somewhat bitter/sour. That is why we have chosen the minimally sweetened variant to satisfy all tastes. 

2. dispatch and transport

Are your transport routes as CO2 friendly as possible?

The shipping of our products from the warehouse to our end consumers is done with the shipping service DHL GoGreen: As part of our environmental protection program, the greenhouse gases generated by transport are determined using a procedure based on the principles of the "GHG Protocol for Products". An amount is then calculated which is invested in climate protection projects, such as support for environmentally friendly energy production and reforestation, in order to appropriately compensate for the CO2 emissions generated and the transport-related CO2 emissions of the individual parcel quantities. In addition, most of our raw materials are transported to Germany by ship or overland, so that air travel is largely unnecessary. However, as we cannot provide any general proof of this, we intend to develop a more detailed concept in the future to record and reduce climate-relevant CO2 emissions in the supply chain

3. sustainability (origin, fair trade, supply chain, Eden, packaging)


3.1 Origin

How regional are you really?

Answer: Hand on heart. When you look at the countries where the ingredients of our products come from, one thing becomes clear: our bar is not particularly regional. While some raw materials such as tiger almond flour, sunflower protein and currant powder do come from Europe, our main ingredients such as cocoa, hemp and coconut blossom sugar in particular are grown and processed in more distant countries. As much as we would like to get all our raw materials as close as possible directly from German fields - there is unfortunately no alternative in the procurement of some ingredients. What would a chocolate bar be without cocoa? For other raw materials, our decision depends mainly on influencing factors such as quality requirements, microbiology and taste. But prices are of course also a driver to be considered. A good example of this is our hemp seeds (more on this later). Unfortunately, it is not always clear to us either which sourcing from which country is really sustainable and which is not. For us, regionality does not always go hand in hand with sustainability in every case without exception, as the mere distance to our raw materials says little about the environmental friendliness of the associated process and supply chain. What many people don't realize is that transport is a comparatively small factor in the emissions of a food product: on average, transport accounts for only about 4% of emissions! Other factors such as manufacturing and production, water consumption or cultivation methods often play a much greater role: an Allgäuer cheese or a Frankfurter sausage can cause far higher emissions than cocoa beans or fruit from the other end of the world. So it is not only the regionality that is decisive, but also which products are bought at all.

Hemp is already being planted in Germany, why do you still get it from China?

Answer: Not all regionally growing raw materials meet our requirements for the quality of our products. Hemp seeds are one such ingredient. In China hemp has been used as a crop for a long time. In Europe, by contrast, it was long forbidden to process hemp as a crop and foodstuff, which is why the hemp seeds from European countries are still very new and do not have a sufficiently high quality for processing in our end products. With lack of development, the seeds often taste grassy and bitter instead of nutty. Of course, we are still looking for ways to obtain high-quality organic hemp seeds from Europe in the future.


3.2 Fair trade

Which cooperative do you work with and how can you ensure good working conditions and fair wages in the cocoa industry?

We support the Naranjillo farmers' cooperative in the Huanuco region of Peru, which adds value locally and, in addition to growing the beans, processes them into cocoa paste. The cocoa farmers* own the Naranjillo cooperative. The cooperative now has modern facilities for the production of semi-finished products, so that the farmers have switched from the former export of cocoa beans to the export of semi-finished products: When we buy prefabricated products such as cocoa nibs, cocoa butter, and cocoa liquor, they contribute to the cooperative's growth as a business and promote community development. By processing locally, the community gains direct benefits and younger generations in particular have more opportunities for their future without leaving their home communities. In order to counteract the poor conditions in the cocoa industry, it was clear to us from the very beginning that our cocoa beans are 100 percent traceable, that cocoa farmers at the beginning of the value chain are fairly remunerated, that premium quality can be guaranteed and that cultivation is carried out ecologically in the agroforestry system. Through close contact with our importer and with her as a link to the smallholders, we can ensure aspects that are indispensable to us, such as fair wages, just working and living conditions and the exclusion of child labour.

Why don't you have the Fair Trade seal of approval?

Answer: We have deliberately decided against Fairtrade and instead opted for Direct Trade: We purchase our cocoa directly from the Naranjillo farmers' cooperative in Peru, which cultivates sustainably there and is paid fair prices far above the market average. This way we not only pay 30% more than the usual world trade price, but also more than the Fairtrade price based on the current market price. Furthermore, we do not buy cocoa beans, but cocoa mass - the processed product. Thus, the added value remains in the country and additional workers are employed in the cooperative. This additional income is then reinvested in the cooperative (e.g. in further training). 

Our cocoa cooperative also has the Fair Choice label. This controls the suppliers with the help of external experts with regard to aspects such as the fundamental rejection of child and forced labour, the use of UTZ-certified cocoa or cocoa mass, etc. We are glad to have found the fairest and most transparent solution for us with the EU organic label, the V-label and the CU Fair Choice certification, instead of blindly relying on a specific, recognised label. Of course, we also keep ourselves informed about new seals that offer us and our partners more security and transparency in terms of sustainability.

Have you ever been to the cocoa farmers to get a picture of the situation? 

Answer: The on-site visit to Peru is scheduled for 2021. In order to ensure that production will continue to take place under fair conditions in the future, we are working to bring more transparency to the production processes and cocoa value chain. In addition, we are constantly seeking to expand our knowledge by participating in webinars and events on sustainable cocoa in order to identify trends and exchange experiences with other companies in the industry. Another important issue is the collection of detailed data on the composition of farmers' income and expenditure, as well as on employee remuneration, in order to calculate prices that ensure a livelihood.


3.3 Supply chain

According to which (sustainability) criteria do you select your producers and suppliers?

Answer: In addition to factors such as quality, availability, microbiological aspects and price, our suppliers must be certified organic. All our suppliers are certified organic. Compliance with the associated criteria is regularly checked by independent and recognised control bodies at all relevant process steps in the supply chain up to us. When testing new raw materials, we first obtain an overview of existing and new suppliers, request samples and tests and assess the quality and price of the samples. We then decide whether sustainability is sufficiently ensured for us. We also regularly check and evaluate the suppliers of existing raw materials in order to continuously consolidate the supplier pool. When selecting raw materials, sustainable suppliers are given preference, although our quality standards must be met.

Why not make your supply chains 100%ig transparent? How well do you know your supply chains?

Answer: Supply chains in the global food industry are extremely complex. What country does the coffee bean for the cappuccino I am drinking come from, where were the berries processed into my finished powder, which farmer picked the coconut for my coconut oil? A supply chain is not only about the sourcing and the country of origin. The protection of human rights, the recognition of labour standards, the treatment of the environment and the fight against corruption must also be considered. As I said, supply chains are complex. We want to change that. By creating a complete overview of where our ingredients come from, where they are processed and how the products are ultimately manufactured. We try to keep the procurement, processing and distribution of our products as short, sustainable and transparent as possible. Our long-term goal is to operate without a wholesaler for 100%, i.e. to consider each raw material individually in the purchasing process and to purchase individual ingredients directly from a specific (in doubt smaller) cooperative.

How do you deal with aspects of your raw material purchases such as the deforestation of the rainforest, the displacement of certain animal species or improper reforestation?

Answer: Because all our suppliers and raw materials are certified organic, our suppliers contribute to the protection of natural resources such as soil, water and air by avoiding the use of pesticides, chemical synthetic fertilizers and chemical additives. In addition, organic-certified farms promote biodiversity by sourcing mainly raw materials from mixed cultures, and in doing so, they conserve both energy and raw materials by operating in cycles and by cultivating in a way that is adapted to climatic conditions.


3.4 Vpackaging

What is our packaging made of?

Answer: Our packaging consists of home-compostable cellulose film, a thin starch blend layer and paper. It is printed with water-based organic inks.

Why don't you use recyclable, compostable packaging like PLA?

Answer: After a long research and development period, we have found cellulose film to be the best alternative to plastic at the moment. There are strict regulations for food products regarding the barrier functions that a package must fulfil, depending on the packaged product. Cellulose film has very good barrier values, paper on the other hand offers only little protection. Many biodegradable plastics, including PLA, are no longer home compostable above a certain thickness. Since cellulose has the best degradation properties compared to other films, we prefer to use this material.

Can your packaging be disposed of in the organic waste?

Answer: No, at the moment the bio-waste ordinance unfortunately prohibits this. You can throw the packaging on your own compost, a worm box or similar.

Can the packaging also be disposed of in the waste paper?

Answer: No, since the composite cannot be separated manually, it must not be disposed of in the waste paper.

Do our packages really not harm plants or animals in nature?

Answer: The fact that we have certified our packaging for industrial and garden composting ensures that the packaging does not contain any harmful substances (especially heavy metals) that could negatively affect the soil properties, accumulate in the soil or harm soil organisms. The fact that we do not use packaging made of petroleum also means that there are no toxic, organic, volatile compounds in the packaging. So even if an animal were to eat the packaging, no damage could occur. In addition, herbivorous animals have enzymes such as cellulases and amylases in their digestive tract that can break down and digest cellulose and starch. Even our worms in the worm box are still in great shape.

Why do you use a two-component foil and paper, isn't that a bit too much of a good thing?

Answer: Although cellulose film has a very good barrier function, it is not heat-sealable. The second film is necessary to seal the package. Paper is necessary to ensure the stability of the packaging, otherwise the films would have to be made thicker, but since paper has a better CO2 balance, is very easy to break down and is easier to produce, we decided to use paper instead of more film. After all, there are stand paper bags that are made of 100% paper according to the declaration. The packaging industry often resorts to a trick here. If materials used in the production of packaging fall below a certain value and at least 95% of the packaging is made of one material, then this packaging can be declared as "made of this material only". Such paper bags often have a thin plastic layer or glue containing plastic, but this does not have to be declared. Since we do not want plastic in our packaging, the current solution is the better one at the moment. 

What are your goals regarding waste management? How do you intend to establish such packaging?

Answer: We are fighting to establish a circular economy, so that composting plants are converted accordingly and become more open to home composting packaging alternatives. Cycle means CO2 to plant, plant to material, material to CO2 + earth and so the circle is complete. Educational work is another important point that plays a role here: Our society should know the problems that arise in connection with conventional waste disposal. In consultation with plant operators, we are striving to ensure that packaging such as ours does not cause problems for the plants and that we can give consumers a disposal recommendation that is free of problems and is as sustainable as possible.


3.5 Ethe

What is the Eden Reforestation Project?

Eden Projects is our cooperation partner in Madagascar. In Madagascar, over 90% of the coastal region has already been deforested, resulting in increased soil erosion and flood risk. Mangroves act as an important climate protection system here: they prevent land from being eroded and washed into the ocean. In this way more fertile land is preserved and the extent of natural disasters such as tsunamis can be reduced. Moreover, mangrove trees are real super-talents - they can filter about 2 to 4 times more harmful CO2 from the air than almost any other tree species, thus making a significant contribution to reducing global warming and climate change. What's more, they help to protect some 200,000 animal and plant species that are found nowhere else in the world. Not to forget: Eden Projects provides local people with jobs and reforests the coastal areas. Trees are also planted in Indonesia, Haiti, Mozambique and Nepal. So it's a good thing all round! 

Do I really plant a tree with every product I buy?

Answer: Yes, the 1 product = 1 tree concept is part of our company philosophy. Because for every nupro box and every nucao and nuseed bar sold, a sum of money goes to the reforestation organisation Eden Projects, which then plants a tree in our name. This means that you can give something back to nature directly with your purchase and make your own contribution to environmental and climate protection.

Why does the nu company help to plant trees in countries like Madagascar and not somewhere else?

Answer: We came to Madagascar through our cooperation partner Eden Projects. In Madagascar more than 90% of the coastal region has already been deforested, which leads to increased soil erosion and flood risk. Mangroves act here as an important climate protection system: they prevent land from being eroded and washed into the ocean. In this way more fertile land is preserved and the extent of natural disasters such as tsunamis can be reduced. Furthermore, mangrove trees are real super-talents - they can filter about 2 to 4 times more harmful CO2 from the air than almost any other tree species, thus making a significant contribution to reducing global warming and climate change. What's more, they help to protect some 200,000 animal and plant species that are found nowhere else in the world. Not to forget: Eden Projects provides local people with jobs and reforests the coastal areas. Trees are also planted in Indonesia, Haiti, Mozambique and Nepal. So it's a good thing all round! 

What does it cost to plant a tree?

Answer: At present, 09 cents per product sold goes to our cooperation partner. As small as this amount may sound, in total it is still enough to plant a mangrove tree and at the same time ensure fair wages and working conditions for the local employees. The costs cover all expenses incurred for the tree nursery, the transport of the seedlings to the reforestation areas and the planting, guarding and weeding. In addition, the regularity of the monthly donation ensures long-term planning security and continuous support for the project.

How and on which fields are the 09 Cent distributed?

Our donation is distributed among the different areas as follows: 70% of the money will go towards employing the local villagers: inside the village and planting trees. This gives the villagers an economic incentive to ensure the welfare of the restoration project. The employment also reinforces the sense of "ownership" of the trees and the care with which the trees and the restored forest are protected.

20% of the donations will be used for administrative fees and overheads, while the remaining 10% will be used for employed forest wardens and an endowment fund for the long-term monitoring and protection of the forests.

How do you know that the trees you planted will not be cut down again?

Answer: Eden has taken some precautions to ensure that the trees we plant are not felled again: For one thing, we do not plant in logging areas, and for another, we encourage close cooperation with the local government in Madagascar. The local community also takes care of the trees and there are so-called tree guards who look after the tree after it has been planted.

Do you also support regional reforestation?

Answer: The German forests are also close to our hearts. Therefore we are currently supporting a reforestation project in the region of Saxony by donating our VAT difference to the mountain forest project. The purpose of the association is to protect and preserve the mountain forest and cultural landscapes and to promote an understanding of the interrelationships in nature and the dependence of humans on these bases of life. We found this so worthy of support that we decided without further ado to support the project not only with our donation but also with our manpower.

Do imported cocoa beans not cause heaps of climate emissions?

Answer: Of course, emissions are released during the transport and production of our products and their ingredients. This is also one of the reasons why it is so important for us to plant a tree for each bar that will compensate for these emissions a hundredfold over its lifetime. The production of a nucao bar, for example, causes almost 460g CO2, while a mangrove binds about 308 kg over its lifetime. What many people don't consider is that transport is a comparatively small factor in the emissions of a foodstuff: on average, transport accounts for only about 4% of the emissions! Even when considering the complete life cycle, it is clear that CO2 emissions from transport only account for around one tenth of greenhouse gas emissions compared to the production of the food. Other factors such as production therefore play a much greater role: an Allgäuer cheese or a Frankfurter sausage can cause far higher emissions than cocoa beans or fruit from the other side of the world. The more decisive factor is therefore which products are bought and not the regionality of the products.

4. working method and internal positioning

How do you reconcile world improvement and car? Do you start with electric cars?

Answer: Good Point! But unfortunately we are dependent on cars for distribution, because our distributors* drive within a radius of 500km in their region. Since many electric cars do not yet cover very long distances, this is not yet an option for most of our distributors. But we are of course still looking into this matter and are looking forward to equipping our sales team with electric cars in the future. Our team in Leipzig, on the other hand, is almost entirely on the road only with public transport or by bike and is also very proud of it.

How diverse is your team, do you pay attention to this during the application process?

Answer: We do not yet have a standard procedure that defines diversity in the application process. But we do not only want to live our views on a diverse company, we also want to enshrine them in diversity rules and participate in initiatives such as the Diversity Charter. 

Are you all vegan too? How vegan is your working environment?

Answer: As a vegan food company, it happens almost automatically that everyone on the team is aware of and concerned about veganism. However, we do not want to force a certain diet on anyone and do not want to establish it as a condition to become a part of our team. But when we plan business events, be it an office party or our annual strategy offsite, the vegan selection of dishes is indeed the program, as veganism is part of our (product) principles and this is also lived out in our company.